Just enter “ Jin Jiuyin the estate market of 10 ” , big fight of a sale already rise from all directions of smoke of gunpowder. The product type of different company and capital current situation are different, the sale that caused polarity is politic: Be residential development at the same time get army enterprise 10 thousand divisions not hesitate bear cost of the dispute that return a house, high-key start new one round depreciate sales promotion; Across is the psychological tactics that the SOHO China that specializes in commercial real estate performs Pan Shige to be good at all along, try to close to in order to rise in price sale.
No matter “ is the residential development business with capital bigger pressure, still be capital shows abundant SOHO China slightly, return a money through the sale in order to satisfy giant capital requirement, it is the common cause that develops a business. ” analyses a personage to say.
Raise price on average 5 ％
On September 1, it is SOHO China the first day when announce to raise price in the round. Before this, shi Ge of SOHO China president Pan expresses publicly in rich guest, since September 1, all SOHO China is subordinate is in carry out property raises price on average 5 ％ left and right sides. In development the enterprise depreciates in succession of sales promotion today, panshi towerings like a mountain peak this action draws the market to pay close attention to extensively, oppugn rise from all directions at the same time.
To this, pan Shige expresses when accepting a reporter to interview, raw material cost rises and the labour cost after Sichuan earthquake rises is the main reason that SOHO China decides to raise price. “ is in 14 years of time in the past, item of SOHO China all sale is sold in period room price is being raised ceaselessly in the process is very normal thing, through carrying valence to throw the company the time value of capital and project plan are mirrorred come out. Contrary, do not carry valence to be meant actually depreciate. ” Pan Shige says.
But, majority analyses what the personage raises Pan Shige price to lift inspect the sale strategy that reveals capital actual strength and brand advantage. 1995, first building of SOHO settle Beijing dish -- SOHO modern city hits a “ namely in sale phase the catchword of the termless ” that return a house, pan Shige from now on one battle becomes famous.
The item that we sell “ is period room, for the angle from development business, as the elapse of time, closer and closer from the time that meets a room, devoted capital is increasing, rising in price in process of period room sale so is very normal; From the point of the client's angle, the client that clinchs a deal first paid a money above all, capital has cost, we do not rise in price to also meant them to get loss. ” Pan Shige says.
According to Pan Shige's introduction, SOHO China carries price range this to be in 5% the left and right sides, among them, “ commerce, office building goes up many some, apartment goes up a few smaller. The large family with sale rapid rate rise in price scope is some more, the small family with sale slow rate rise in price scope is a few less. The sale branch of the company can make new tariff according to these principles, the meeting after obtaining a company to approve was announced on September 1. ”
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